Thumbs Up for a Tree

“Thumbs Up for a Tree”

Thumbs Up for a Tree

I worked with a colleague to design and create the Facebook campaign, “Thumbs Up for a Tree”. This campaign is for UDR Apartment’s Facebook Page. For each “Like” received, UDR has a tree planted in Haiti and Kenya to assist these developing areas around the world to use tree plantings to help develop natural resources, control erosion and reduce the amount of carbon dioxide in the atmosphere. UDR is partnered with the Trees for the Future, non-profit organization. Since 1989, Trees for the Future has been helping communities around the world to plant trees. Through seed distribution and agroforestry training, they have empowered rural areas in numerous countries to restore tree cover to their lands. (*The “Thumbs up for a Tree – Campaign 2012” is capped at 100,000 Trees/Likes)

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